More and more organic food is being sold in supermarkets. This is putting pressure on organic chains – and soon, perhaps, on farmers.
Corn as far as the eye can see – will organic farmers soon have to switch back to monocultures? Photo: dpa
The market for organic food has changed rapidly in recent months due to the entry of discounters. Conventional organic suppliers are also lowering their prices as a result. For example, the organic supermarket chain Alnatura announced at the beginning of June that it would permanently offer 32 products at lower prices, such as coconut flour and bourbon vanilla. With sales of 822 million euros and 133 stores, the company is Germany’s second-largest organic retailer.